How To Place Google Ads In Middle Of The Post In Blogger

All you are aware that Google ads can be placed at the top and bottom of the post. Placing ads here gets a lot of clicks thus resulting in more revenue. But there is a way to put Google ads in the middle of the post. According to me its the most profitable area to put ads.

Yesterday I edited my template and placed 468 x 60 size text ad in the middle of the posts to check the difference in my clicks. When today I opened my Adsense account I was surprised to see that my number of clicks were doubled.

How to put ads in the middle of the post : http://sunentrance.blogspot.com is a blog that tells the procedure in detail about inserting ads in the middle of your post. It also covers some FAQ’s about what Google says about such placement of ads.

Merits of placing ads in middle :

• If your blog gets much traffic then its good to place ads in the middle. It will surely increase your earnings.
• If you are concerned only about making money then it will be a good idea to place ads in the middle of post.

Demerits of placing ads in the middle :

• If your blog is young and has limited traffic do not try this hack as its will increase your Page CTR to a very high number. Google can ban your account if Page CTR reaches very high.
• This format of ads cuts the HTML code and ruins the beauty of your article. This does not creates a good impact on the new visitors of your blog.

Problem

In the famous Google AdSense heat map are reported the most profitable areas where to put advertising for your site or blog.
There is no mention of a placement in the middle of your posts. Why?
Because by default Blogger, the blogging platform offered by Google, doesn’t offer a way to break a post in the middle and put there an ad.
But, if you search very carefully on the Net, you’ll find that several webmasters tried to put ads in that position and report a significant increase in profits.

This site doesn’t confirm an increase in profits when an ad is in the middle of a post, but explains how to put AdSense in the middle of a Blogger post.


Solution

There is a simple way to solve this problem: move post body around the advertising code, just with a bunch of JavaScript and a couple of DIVs. In 2 easy steps:

1. In your Blogger template:
   
   
   OLD BLOGGER
   
   Find the tag <$BlogItemBody$> and replace it with following code:
   
   

   <$BlogItemNumber$>">

   
   
   

   
   

   
   
   

   <$BlogItemNumber$>">
   

   <$BlogItemBody$>

   
   
   

   
   
   NEW BLOGGER
   
   Find the tag (you must check Expand Widget Templates in Blogger console) and replace it with following code:
   
   

   expr:id='"aim1" + data:post.id'>

   
   
   

   
   

   
   
   

   expr:id='"aim2" + data:post.id'>
   

   
   
   

   
   
   Note that you must replace with block code provided by Google.
   
   
   
2. In every blog post:
   
   Put a special comment
   in the exact point you want to appear AdSense advertising.
   Done!
   
   

Look at the old Blogger example
Look at the new Blogger example

Questions

1. Does this method violate Google ToS?
   
   No. Answering a direct support request Google stated this method doesn't violate any of their program policies.
   
   
   
2. What if I forget to put in a post the comment?
   
   Nothing. The advertising block will appear in the traditional position you defined in your template before implementing this modification.
   
   Look at the example
   
   
   
3. What happens in Blogger home page and archive pages where there several posts with comment appears together?
   
   Exactly the same thing happening before this modification: Google automatically inject in your posts up to 3 AdSense blocks. So just the first 3 posts (in a top-down order) in your home page or archive pages will have ads.
   
   Look at the example
   
   
   
4. Can I automate the injection of AdSense in the middle of my posts without manually inserting the comment?
   
   Yes, but you’ll need to change the JavaScript code listed above with the following one:
   
   
   OLD BLOGGER
   
   
   
   
   NEW BLOGGER
   
   
   
   
   Look at the old Blogger example
   Look at the new Blogger example
   

Notes

There are a couple of different approaches to solve the stated problem, both not working:

1. Write all AdSense code block directly inside the post.
   
   This is not working because Blogger will warn you it’s prohibited to insert JavaScript code inside a post.
   Even bypassing the error (flagging Stop showing HTML errors for this post) what you’ll get is not what you wanted.
   
   
2. Write a JavaScript to move AdSense code block in the middle of our post.
   
   While this method works, it’s prohibited by the Google ToS since you have to modify the AdSense code itself.

This method also works with other advertising systems, like Yahoo! Publisher Network (YPN), Microsoft adCenter, Chitika, AdBrite, or others.